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Assistant Professor

Dr. Saleh Abdulaziz Alshebil


Dr. Saleh AlShebil is an Assistant Professor of Marketing at King Fahd University of Petroleum & Minerals. He has taught several courses in marketing including the Principles of Marketing, Integrated Marketing Communications, Product & Brand Management, Services Marketing, Digital Marketing, Entrepreneurship & Small Business Management, International Marketing, and Strategic Marketing Management. He currently teaches in the undergraduate program as well as the MBA and Executive MBA programs. He has received the First place university award for using technology in teaching (Instructional Technology Award) and Excellence in Academic Advising award.

Saleh has participated in several international conferences and has several publications including one in the Wall Street Journal. Saleh has also been involved in consulting services including SABIC, the Ministry of Justice, Ithra, Colleges and Startups (He mentors startups in the Entrepreneurship Institute). He is highly engaged in society and gave a series of lectures and workshops in Universities, Chambers of Commerce, hospitals, forums, community centers, TEDx, and others. He was part of several juries inside and outside the Kingdom, including, the Jury for the First iRead competition by Ithra; Ghazi AlGosaibi’s Prize for the Best SMEs; Pioneer Marketer Award, The Ministry of Media Excellence Award for the National Day, and others. On a global level, Saleh was part of the 2013 Rebrand 100 Global Awards Jury that chose the World’s Best Rebrands. He currently sits as a founding board member in The Marketing Association in KSA and the Financial Resources Development Association. His passions are marketing, education, and creativity.


Ph.D. in Marketing, University of Texas at Arlington, USA
MBA, University of Texas at Arlington, USA
B.Sc. in Chemical Engineering, KFUPM, Saudi Arabia


Branding, Consumer Behavior, Digital Marketing and Global marketing.

Recent Research

Peterson, M., AlShebil, S., & Bishop, M. (2015). Cognitive and emotional processing of brand logo changes. Journal of Product & Brand Management, 24(7), 745-757.

AlShebil, Saleh ,Abdul Rasheed, and Hussam AlShammari (2011), Coping with boycotts: An analysis and framework,  Journal of Management & Organization, May 17 (3), p385 – 399

AlShebil, Saleh, Abdul Rasheed, and Hussam Al-Shammari (2007), Battling Boycotts, Wall Street Journal, April 28-29, R1, R6 &R11. http://online.wsj.com/article/SB117735403956379332.html

AlShebil, Saleh (2015), The YouTube Project: Unleashing Creativity & Empowering Students, Marketing Educators  Association Conference, Las Vegas, USA.

AlShebil, Saleh, Abdul Rasheed, and Hussam AlShammari (2011), Coping with boycotts: An analysis and framework, Journal of Management & Organization, May 17 (3), p385 – 399

AlShebil, Saleh, (2007) Are Paradigms Lost in Marketing? Some Twenty Years Later: A Content Analysis, Advances in Consumer Research, 34, 434-435.

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