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Assistant Professor

Dr. Kwabena Frimpong


Kwabena Frimpong (PhD) is a Marketing and International Business Scholar. He joined KFUPM Business School in August, 2014. He holds a PhD in Services Marketing and M.Sc. in International Marketing, from Strathclyde Business School, Glasgow, UK. He obtained a First Class in B.Sc. Administration from the University of Ghana Business School. He is also an alumni of IESE Business School, Barcelona, Spain.

Kwabena’s teaching interests are in Services Marketing, Marketing Research, Strategic Marketing, Marketing Communications and International Marketing. He has previously tutored and taught in Strathclyde Business School (UK) and GIMPA Business School (Ghana). His research interests are in Service performance measurement, Internationalization, Innovation adoption, SME Strategy in Developing/Emerging Economies. His research has been published in reputed journals like  International Business Review, Journal of Business Research, Journal of Services Marketing, Journal of Services Management, Journal of International Management, International Journal of Business Studies, Thunderbird International Business Review, Journal of Financial Services Marketing, Emerald Emerging Market Case Bank, and in many international conference proceedings. 

Prior to taking a full-time academic appointment in 2010, he was a Vice President at a leading investment firm, Databank, in charge of marketing and corporate communications.

He has also consulted for reputable organizations such as Axis Pensions Limited Ghana, AABS Agribusiness Consortium, Bankseta South Africa, African Water Association, Technoserve Ghana, Total Oil Ghana, Stanbic Ghana Limited, Ghana Shippers Council, Omega Capital and Gold Fields Ghana on marketing and service delivery issues.  

He has served on many Academic Committees such as the AACSB Accreditation, Research, Textbook, Curriculum Review, as well as the Scientific Committee of the Saudi Non-Profit Center at KFUPM. In the corporate world, he currently serves on the board of Kesinor Micro Finance in Ghana.


PhD in Services Marketing, University of Strathclyde Business School, Glasgow/UK,
M.Sc, International Marketing, University of Strathclyde Business School, Glasgow/UK
B.Sc, Administration, University of Ghana Business School, Accra/Ghana


Service performance measurement, Internationalization, Innovation adoption, SME Strategy in Developing/Emerging Economies

Recent Research

Adomako, S., Frimpong, K., Danso, A., Amankwah-Amoah, J., Kesse, K. (2020), “Home-country institutional contexts and international expansion of emerging market SMEs”, International Business Review, https://doi.org/10.1016/j.ibusrev.2020.101716

Frimpong, K., Shuridah, O., Wilson, A., and Sarpong, F. A. (2020), “A Cross-National Investigation of Trait Antecedents of Mobile Banking Adoption, Thunderbird International Review, 62: 411-424, https://doi.org/10.1002/tie.22132

Adomako, S., Frimpong, K., Riaz, A. M., Opoku, R., Hussain, R. (2019), “Chief Executive officers’ Dispositional Optimism, Rule of Law, and Foreign Market Entry Mode Choice of Ghanaian small and medium-sized enterprises”. Thunderbird International Business Review. DOI: 10.1002/tie.22109

Adomako, S., Opoku, R. and Frimpong, K. (2018), “Entrepreneurs’ improvisational behavior and new venture performance: institutional and firm-level contingencies”, Journal of Business Research, 83, 10-18.            https://doi.org/10.1016/j.jbusres.2017.10.006

Frimpong, K., Shuridah, O., Wilson, A., and Sarpong, F. A (2017), “Effect of Inherent Innovativeness and Consumer Readiness on Attitudes to Mobile banking”, Journal of Financial Services Marketing, Vol. 22, Iss. 4: pp.187-201. https://doi.org/10.1057/s41264-017-0037-2

Adomako, S., Opoku, R. and Frimpong, K. (2017), “The moderating influence of competitive intensity on the relationship between CEOs’ regulatory foci and SME internationalization”, Journal of International Management.   23, Issue 3, September 2017, pp. 268-278;

Spio, A. E., Frimpong, K., and Akotia, M. (2015).”Branding Ghana: An imperative for country development”, pp. 379-395, Chapter 17, in Positioning Ghana – Challenges and Innovations, Edited by Nana Araba Apt, IFRA. Ibadan. ISBN 978 978 921 092 3

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