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Dr. Mohammed Sadiq Sohail


Dr. Sohail is Professor and teaches diverse areas of marketing. He has developed several teaching cases and has also co-authored a case book in Marketing. Dr. Sohail is a prolific researcher having published over a hundred scholarly research articles. Most of these are well established, premier and reputable journals. He has also presented his research findings in a number of international conferences across the globe. He also serves in the Editorial Board of several international journals. Dr. Sohail has won several awards and distinctions form international professional associations and societies including the prestigious Distinguished Researcher Award for excellence in Research at KFUPM more than once. In addition, he has participated in several research consultancy projects in Saudi Arabia through the Research Institute at KFUPM. Prominent among them include the Ministry of Energy and Water, Ministry of telecommunication and several other leading organizations.


PhD in Marketing, Agra University. India.


Comparative marketing systems, Global marketing, Cross-cultural/national consumer behavior, Services Marketing, Cross cultural/cross-national consumer behavior.

Marketing innovations, Digital Marketing.

Tourism and hospitality marketing.

Entrepreneurship and entrepreneurial marketing.

Recent Research

Sohail, M. Sadiq and Opoku, Robert A. (2016). Applying the animosity model in foreign product purchase: Evidence from an emerging nation. Journal of International Consumer Marketing (Forthcoming)

Al-Jabri, Ibrahim, Sohail, M. Sadiq and Ndubisi, Nelson Oly , (2015), Understanding Global Social Networking Sites Usage by Arabs through the Uses and Gratifications Theory Lens, European Online Journal of Natural and Social Sciences, 33(4), 335-344.

Sohail, M. Sadiq, (2015), Linkages between internal marketing, service quality and customer satisfaction in the service sector: a proposed conceptual framework, International Journal of Business and Management Study, 2(1), 21-24.

Sohail, M. Sadiq, (2015), Gender differences in mall shopping: a study of shopping behavior of an emerging nation, Journal of Marketing and Consumer Behavior in Emerging Markets, 1 (1), 36-46.

Sohail. M. Sadiq and Ibrahim Al-Jabri, (2014), Attitude towards mobile banking: are there any differences between users and non-users, Behavior and Information Technology, 33(4), 335-344.

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