KFUPM Website | AACSB accredited since 2002
Assistant Professor

Dr. Lin Li


Dr. Lin Li is an assistant professor in KFUPM Business School, King Fahd University of Petroleum and Minerals. Her research interests include platform for online marketplaces, artificial intelligence, business analytics, and management of information security and privacy. Her research has been published in The Service Industries Journal, Information Processing & Management, International Journal of Hospitality Management, Electronic Markets, Information Technology for Development, and many other journals. Her research has also been presented in information systems conferences, such as Americas Conference on Information Systems (AMCIS), Hawaii International Conference on System Sciences (HICSS), and Pacific Asia Conference on Information Systems (PACIS).


Ph.D. in MIS, Kyung Hee University, South Korea, 2021


Platform for online marketplaces
Artificial intelligence
Business analytics
Management of information security and privacy

Recent Research

  1. Lee, M., Song, Y. H., Li, L., Lee, K. Y., & Yang, S. B. (2022). Detecting fake reviews with supervised machine learning algorithms. The Service Industries Journal, 42(13-14), 1101-1121.
  2. Li, L., Lee, K. Y., Chang, Y., Yang, S. B, & Park, P. (2021). IT enabled sustainable development in the electric scooter sharing platforms: Focusing on the privacy concerns for traceable information. Information Technology for Development, 1-24.
  3. Li, L., Park, P., & Yang, S. B. (2021). The role of public-private partnership in constructing the smart transportation city: A case of the bike sharing platform. Asia Pacific Journal of Tourism Research, 26(4), 428-439.
  4. Lou, L., Li, L., Yang, S. B., & Koh, J. (2021). Promoting user participation of shared mobility in the sharing economy: Evidence from Chinese bike sharing services. Sustainability, 13(3), 1533-1550.
  5. Li, L., Lee, K. Y., Emokpae, E., & Yang, S. B. (2021). What makes you continuously use chatbot services? Evidence from Chinese online travel agencies. Electronic Markets, 1-25.
  6. Li, L., Lee, K. Y., Lee, M., & Yang, S. B. (2020). Unveiling the cloak of deviance: Linguistic cues for psychological processes in online fake reviews. International Journal of Hospitality Management, 87, 102468.
  7. Li, L., Lee, K. Y., & Yang, S. B. (2019). Exploring the effect of heuristic factors on the popularity of user-curated ‘Best places to visit’ recommendations in an online travel community. Information Processing & Management, 56(4), 1391-1408.
  8. Li, L., Ren, G., Hong, T., & Yang, S. B. (2019). Exploring simultaneous presentation in online restaurant reviews: An analysis of textual and visual content. Asia Pacific Journal of Information Systems, 29(2), 181-202.
  9. Li, L., Nam, Y., & Yang, S. B. (2019) Exploring the movements of Chinese free independent travelers in the U.S.: A social network analysis approach. Asia Pacific Journal of Information Systems, 29(3), 448-467.
  10. Li, L., Rhee, C., & Moon, J. (2018). Identifying the effect of product types in the relationships between product discounts and consumer distrust levels in China’s online social commerce market at the era of big data. KSII Transactions on Internet & Information Systems, 12(5), 2194-2210.
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